CLASSEMENT

Le consommateur d'aujourd'hui révèle son enthousiasme pour les marques qui se distinguent par un présent et un avenir meilleur. Les marques à succès seront celles qui feront la preuve de leur capacité d’adaptation entre création de confiance et de dynamisme. Les classements établis mettent en avant les tops 10 des marques selon leurs branches d’activités par rapport à la moyenne entre leur dynamisme et leur confiance générée.

Automobile

Mercedes
1
Brand Aggregate:
64.90
Volvo
2
Brand Aggregate:
58.80
Skoda
3
Brand Aggregate:
57.30
Audi
4
Brand Aggregate:
57.20
BMW
5
Brand Aggregate:
56.90
Toyota
6
Brand Aggregate:
54.50
Tesla
7
Brand Aggregate:
53.70
Hyundai
8
Brand Aggregate:
51.10
Honda
9
Brand Aggregate:
50.90
Nissan
10
Brand Aggregate:
50.20

Banque

Mastercard
1
Brand Aggregate:
72.30
Post Finance
2
Brand Aggregate:
67.70
Raiffeisen
3
Brand Aggregate:
67.00
Zürcher Kantonalbank
4
Brand Aggregate:
66.80
PayPal
5
Brand Aggregate:
66.30
Migros Bank
6
Brand Aggregate:
61.30
VISA
7
Brand Aggregate:
61.10
Kantonalbanken
8
Brand Aggregate:
59.90
BCV: Banque Cantonale de Vaud
9
Brand Aggregate:
52.50
Coop Bank
10
Brand Aggregate:
49.60

Vêtement

RF: Roger Federer
1
Brand Aggregate:
62.60
Jack Wolfskin
2
Brand Aggregate:
57.90
Puma
3
Brand Aggregate:
55.00
Triumph
4
Brand Aggregate:
47.40
Navyboot
5
Brand Aggregate:
46.00
Gucci
6
Brand Aggregate:
45.00
Mango
7
Brand Aggregate:
44.60
Prada
8
Brand Aggregate:
42.70
La Redoute
9
Brand Aggregate:
42.00
Tally Weijl
10
Brand Aggregate:
40.80

Beauté

NIVEA
1
Brand Aggregate:
68.20
Gillette
2
Brand Aggregate:
67.10
L’Oréal
3
Brand Aggregate:
57.40

Électronique

General Electric
1
Brand Aggregate:
45.50

Énergie

CKW: Centralschweizerische Kraftwerke
1
Brand Aggregate:
66.70
ewz: Elektrizitätswerk der Stadt Zürich
2
Brand Aggregate:
66.40
IWB: Industrielle Werke Basel
3
Brand Aggregate:
62.00
Erdgas
4
Brand Aggregate:
61.50
Romand Energie
5
Brand Aggregate:
60.00
EKZ: Elektrizitätswerke des Kantons Zürich
6
Brand Aggregate:
58.30
EnergieSchweiz / SuisseEnergie
7
Brand Aggregate:
49.00
SIG: Services Industriels de Genève
8
Brand Aggregate:
43.80
myclimate
9
Brand Aggregate:
42.10
Energie 360
10
Brand Aggregate:
41.00

Gastronomie

Starbucks
1
Brand Aggregate:
61.80
Mövenpick
2
Brand Aggregate:
58.50
McDonald’s
3
Brand Aggregate:
54.90
Burger King
4
Brand Aggregate:
54.60
Brezelkönig
5
Brand Aggregate:
53.30
Marché
6
Brand Aggregate:
47.00

Boisson

Nespresso
1
Brand Aggregate:
75.40
Rivella
2
Brand Aggregate:
73.50
Emmi CAFFÈ LATTE
3
Brand Aggregate:
72.80
Evian
4
Brand Aggregate:
69.40
Coca-Cola
5
Brand Aggregate:
68.30
Nescafé Dolce Gusto
6
Brand Aggregate:
67.40
Ramseier
7
Brand Aggregate:
65.70
Lipton
8
Brand Aggregate:
64.50
Granini
9
Brand Aggregate:
64.10
Michel
10
Brand Aggregate:
63.10

Domestique

Tempo
1
Brand Aggregate:
71.80
Durgol
2
Brand Aggregate:
57.60
WC Ente
3
Brand Aggregate:
55.00

Assurance maladie

Helsana
1
Brand Aggregate:
47.20
Swica
2
Brand Aggregate:
45.00
Sanitas
3
Brand Aggregate:
44.20
CSS Versicherungen
4
Brand Aggregate:
43.60
Assura
5
Brand Aggregate:
41.90
Visana
6
Brand Aggregate:
40.50
Concordia
7
Brand Aggregate:
40.00
KPT/CPT
8
Brand Aggregate:
38.60
Groupe Mutuel
9
Brand Aggregate:
38.40
smile.direct
10
Brand Aggregate:
36.70

Alimentation

Aus der Region. Für die Region. / De la région
1
Brand Aggregate:
80.10
Migros Bio
2
Brand Aggregate:
76.40
Lindt
3
Brand Aggregate:
76.20
Gruyère
4
Brand Aggregate:
73.90
Chocolat Frey
5
Brand Aggregate:
73.40
Emmi
6
Brand Aggregate:
73.40
Suisse Garantie
7
Brand Aggregate:
73.20
Ragusa
8
Brand Aggregate:
73.10
Ovomaltine
9
Brand Aggregate:
72.30
Zweifel
10
Brand Aggregate:
72.20

Média

20 Minuten / 20 Minutes
1
Brand Aggregate:
70.90
M6 Suisse
2
Brand Aggregate:
66.50
Migros Magazin(e)
3
Brand Aggregate:
66.00
CoopZeitung / Coop coopération
4
Brand Aggregate:
63.90
Disney
5
Brand Aggregate:
58.90
Beobachter
6
Brand Aggregate:
57.30
Radio Energy
7
Brand Aggregate:
54.90
NZZ Online
8
Brand Aggregate:
54.00
Le Matin
9
Brand Aggregate:
53.80
ProSieben
10
Brand Aggregate:
53.30

Partis politiques

SVP / UDC
1
Brand Aggregate:
50.90
FDP / PLR
2
Brand Aggregate:
33.30
Grüne / les verts
3
Brand Aggregate:
31.70
SP / PS
4
Brand Aggregate:
28.70
Grünliberale Partei / vert'liberaux
5
Brand Aggregate:
28.40
BDP / PBD
6
Brand Aggregate:
27.40
CVP / PDC
7
Brand Aggregate:
25.60

Pharma

Mepha
1
Brand Aggregate:
56.00
A.Vogel
2
Brand Aggregate:
52.40
Sandoz
3
Brand Aggregate:
41.30
fenjal
4
Brand Aggregate:
40.20

Voyage

ebookers.ch
1
Brand Aggregate:
60.50
Trip Advisor
2
Brand Aggregate:
56.40
booking.com
3
Brand Aggregate:
55.90
Airbnb
4
Brand Aggregate:
47.90
Hotelplan
5
Brand Aggregate:
47.40
Helvetic Tours
6
Brand Aggregate:
44.60
Miles-and-More
7
Brand Aggregate:
41.80
Kuoni
8
Brand Aggregate:
41.00

Retail

M-Budget
1
Brand Aggregate:
79.30
Migros
2
Brand Aggregate:
79.10
Coop Pronto
3
Brand Aggregate:
77.90
Lidl
4
Brand Aggregate:
74.10
ALDI Suisse
5
Brand Aggregate:
73.80
Coop Qualité & Prix
6
Brand Aggregate:
73.50
IKEA
7
Brand Aggregate:
73.00
Coop
8
Brand Aggregate:
71.70
migrolino
9
Brand Aggregate:
71.50
Landi
10
Brand Aggregate:
71.10

Média sociaux

Youtube
1
Brand Aggregate:
75.50
Instagram
2
Brand Aggregate:
60.00
Twitter
3
Brand Aggregate:
54.50
Facebook
4
Brand Aggregate:
52.80
LinkedIn
5
Brand Aggregate:
47.40
Snapchat
6
Brand Aggregate:
45.00
Xing
7
Brand Aggregate:
40.00
Pinterest
8
Brand Aggregate:
39.30
Vimeo
9
Brand Aggregate:
36.40

Télécommunication

WhatsApp
1
Brand Aggregate:
80.10
Swisscom
2
Brand Aggregate:
63.00
Skype
3
Brand Aggregate:
60.60
Netflix
4
Brand Aggregate:
57.50
Zattoo
5
Brand Aggregate:
48.70
Sunrise
6
Brand Aggregate:
47.30
Salt
7
Brand Aggregate:
43.70
upc cablecom
8
Brand Aggregate:
43.40
Wilmaa
9
Brand Aggregate:
43.30
Quickline
10
Brand Aggregate:
36.50

Tourisme

Schweiz Tourismus
1
Brand Aggregate:
53.90
Andermatt
2
Brand Aggregate:
44.40

Transport

Rega
1
Brand Aggregate:
72.30
VBZ: Verkehrsbetriebe Zürich
2
Brand Aggregate:
69.30
mobility
3
Brand Aggregate:
66.50
ZVV: Zürcher Verkehrsverbund
4
Brand Aggregate:
66.20
Swiss International Airlines
5
Brand Aggregate:
65.10
PostAuto / CarPostale
6
Brand Aggregate:
63.40
TCS: Touring Club Schweiz/Suisse
7
Brand Aggregate:
63.20
Die Post / La Poste
8
Brand Aggregate:
62.30
easyJet
9
Brand Aggregate:
58.70
PostMail
10
Brand Aggregate:
56.30

Carburant

Shell
1
Brand Aggregate:
48.10
BP
2
Brand Aggregate:
47.50
Avia
3
Brand Aggregate:
47.10
Socar
4
Brand Aggregate:
43.00

Horlogerie

Swatch
1
Brand Aggregate:
68.60
Victorinox
2
Brand Aggregate:
68.30
Tissot
3
Brand Aggregate:
65.40
Rolex
4
Brand Aggregate:
60.50
Christ
5
Brand Aggregate:
48.40
Juwelier Kurz
6
Brand Aggregate:
35.50

Assurance

Die Mobiliar / La Mobilière
1
Brand Aggregate:
62.40
Suva
2
Brand Aggregate:
57.20
AXA Winterthur
3
Brand Aggregate:
55.10
Helvetia
4
Brand Aggregate:
50.70
Zurich Insurance
5
Brand Aggregate:
49.30
Swiss Life
6
Brand Aggregate:
46.90
Basler
7
Brand Aggregate:
46.50

Dentifrice

Elmex
1
Brand Aggregate:
65.40
Colgate
2
Brand Aggregate:
61.00
Meridol
3
Brand Aggregate:
56.40

Électronique de loisirs

iPhone
1
Brand Aggregate:
73.50
Samsung
2
Brand Aggregate:
73.40
Samsung Galaxy S
3
Brand Aggregate:
73.40
iPad
4
Brand Aggregate:
70.20
Apple
5
Brand Aggregate:
68.60
Samsung Galaxy Tab
6
Brand Aggregate:
67.80
Android
7
Brand Aggregate:
63.30
Microsoft
8
Brand Aggregate:
60.60
Sony
9
Brand Aggregate:
60.40
Canon
10
Brand Aggregate:
59.70

Pays

Schweiz / La Suisse
1
Brand Aggregate:
72.20
Kanada / Le Canada
2
Brand Aggregate:
70.30
Österreich / L'Autriche
3
Brand Aggregate:
66.30
Niederlande / Les Pays-Bas
4
Brand Aggregate:
59.00
Fürstentum Liechtenstein / Le Liechtenstein
5
Brand Aggregate:
58.60
Grossbritanien / La Grand-Bretagne
6
Brand Aggregate:
54.60
Japan / Le Japon
7
Brand Aggregate:
52.10
Deutschland / L'Allemagne
8
Brand Aggregate:
50.00
Singapur / Singapour
9
Brand Aggregate:
46.60
Spanien / L'Espagne
10
Brand Aggregate:
44.40

Divers

Post-it
1
Brand Aggregate:
57.90
Qualipet
2
Brand Aggregate:
54.40
Fressnapf
3
Brand Aggregate:
43.50
Griesser
4
Brand Aggregate:
35.10
4B
5
Brand Aggregate:
34.30
FIFA
6
Brand Aggregate:
11.80

VOTRE MARQUE DANS L’ÉTUDE BRAND PREDICTOR

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POUR VOTRE MANAGEMENT DE MARQUE ET VOTRE MARKETING

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